Friday, February 18, 2011

Podravka refuses to battle Japanese anime for brand name rights

Vegeta the Saiyan

Croatian food manufacturer Podravka’s signature product Vegeta has an unlikely internet foe – a Japanese anime character by the same name that seems to be grabbing all of the hits from Google searches.

Podravka’s Vegeta is a blend of cooking spices, the recipe for which is kept a top secret. The Japanese Vegeta, on the other hand, is a prince, a spiky-haired hero of popular animated films "Dragon Ball," authored by Akira Toriyama.
Vegeta the spice

Podravka’s legal advisers are not even thinking of waging a war against the popular character as it is unlikely that the hero could damage the well-known spice brand, the daily Jutarnji List writes.

"The cartoon started airing in 1998 and it is very popular in Japan. But that does not affect the reputation and the sales of Vegeta," says Podravka’s spokesperson.

"Still, it is not really pleasant when so many of those violent pictures jump out onto the screen instead of our product," they add.

(Source: CroatianTimes)


Anonymous said...

I do not know when the Vegeta brand started, but I'm going to take a guess that it was after Dragon Ball, the show Vegeta is in, started. With its recurring popularity and the meme it has started, it will grow even more on search engines. Maybe the company should change thier name to Vegeta foods or something similar.

OIC said...

It was in 1971.

phil said...

Only in Croatia!!

Melanie said...

interesting story. Never knew that

Nuker Zero said...

Yup. Funny thing is, i watched Dragonball Z Kai episode 48 yesterday. Frieza's transformation. Fun stuff, the shit i loved as a kid.